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Public Image, Themes and Positioning

I am doing a periodic kick of my awareness of things outside software development by reading the 20th Anniversary edition of Positioning: The Battle for your Mind.

Whilst I haven’t finished the book, just the first few chapters were very helpful in coming up with the content for the flyer I provided for the goody bags at the ACS WA Branch State Conference this week, one of the benefits of being a speaker.

On my not-quite-linearly-growing list of things to do are various items to do with blog and website appearance updates. But, does it really matter?

In particular,  does having a standard RapidWeaver theme and complementary standard WordPress theme on my site and this blog make me look like:

  1. a highly-focused individual who doesn’t waste time on non-essentials
  2. an undistinguished member of a horde of bloggers
  3. too cheap or busy to find someone to take care of appearances
  4. still bearing scars from the last time I handed over site production (Ohhh the FrontPage97 horrors!)
  5. a procrastinator who knows enough CSS to make a difference to his site and likes to think he could and should do it himself as a skill refresher but hasn’t got around to it
  6. any and all of the above?

Above all, in the few seconds of eyeballs I grab from someone who isn’t coming here for the deathless prose or matchless technical content (cough!), are they going to notice the design?

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One Response to “Public Image, Themes and Positioning”

  1. stephbg says:

    1, but maybe a little too much.

    I’m a fan of clean and simple (gee, I wonder where I picked that up), but a little graphical context here and there wouldn’t hurt.

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